Big Data in Marketing: Revolutionizing Strategies and Consumer Engagement
Big Data in Marketing: Revolutionizing Strategies and Consumer Engagement In today’s hyper-connected world, businesses are awash in data. This data, often referred to as “big data,” represents a goldmine of information about consumer behavior, preferences, and trends. For marketers, harnessing the power of big data is no longer a luxury; it’s a necessity for survival. … Read more